A target audience are the people the film is aimed at. The target audience can be people of a certain gender, age group, nationality, class or religion. There are more things that the target audience can be decided on but these are the main ones. The film makers must know what there target audience are otherwise the film might not sell aswell because they might have aged it wrong.
These are the different types of target audiences.
Post modernist- Post Modernist viewers go and see the films that they have already seen but have been remade. They do this to see what difference they have. these sort of films are 'scream', the 'scary movies'.
Tradionalist- They stick to the types of films they know they like, e.g. disney films, comedy.
Hedonist- Like to take risks. They like all types of films, e.g. scary movies, comedy, 3D.
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